I am an incoming first-year Information and Media doctoral student at Michigan State University in the Department of Advertising and Public Relations. I am a recent graduate of Loyola University Chicago's School of Communication, where I concurrently completed my Master of Science in Global Strategic Communication (2020) and my Bachelor of Arts in Advertising (2019).

My recent projects serve to support a research agenda that is rooted in my journey and the concept of “home.” This work is heavily influenced by socio-spatial and cultural-historical perspectives and centers on the intersection of communication, place, space, technology (old and new), and community.

Prior to completing my dual-degree, I spent considerable time in late-industrial communities in the United States and Canada, examining the relationship between history, industrial infrastructure, and current community narratives. Since then, I have been haunted by the larger question of the role that industrial infrastructure plays as a communication technology– this idea that “industry giveth and industry taketh away.” More specifically, I am fascinated by how people build communication knowledge and information systems and the integration of old and new technology, specifically within these Boom-Bust communities.

Moreover, I am curious about the influence that the dissolution of physical infrastructure has and how that fits into the digital landscape. I realize now that much of this curiosity can be linked to the work of Harold Innis, Marshall McLuhan, James Carey, Ferdinand Tönnies, and Max Weber. I would like to explore this relationship further in my doctoral study through the marriage of ethnographic and computational methods.

When I’m not studying, my interests include volunteering as a public history and industrial heritage tour guide(think “grains and trains”), rail-fanning, biking, alternative print media, sewing, and photography. Also, I’m a proud cat- and plant-mom (2 cats and 53 plants… or is it the other way around?)

Up until recently, I designed, produced, and managed a size-inclusive, body-positive, femme vintage reproduction apparel line. This project was placed on hiatus during my Ph.D. application process.


Want to collaborate? Feel free to email me at: battocch@msu.edu

CV

Downloadable PDF Version: CV


AVA FRANCESCA BATTOCCHIO

(they/them/theirs or she/her/hers)

Email: battocch@msu.edu

EDUCATION

PhD Information and Media | Fall 2020

Michigan State University, East Lansing, MI

MS Global Strategic Communication (Dual-Degree) | 2018- 2020

Loyola University Chicago (LUC), Chicago, IL
Capstone:“Digital Out of Home Advertising: An Inventory of Current Practices, Reflection on Historical Perspective, and Communication Plan to Propose the Introduction of a Special Topics Course”
Advisors: Pamela K. Morris and Mary Hills

BA Advertising, magna cum laude (Dual-Degree) | 2017- 2019

Loyola University Chicago (LUC), Chicago, IL
Thesis: “Advertising and Ethics: Theme and Community Segregation on Chicago’s Rapid Transit System”
Advisor: Pamela K. Morris

AS General Studies, Criminal Justice concentration | 2015

Housatonic Community College, Bridgeport, CT

RESEARCH INTERESTS

advertising, AdTech, civic infrastructure and technology, communication ethics, communication knowledge and information systems, industrial heritage, media ecology, rural sociology, and urban communication

RESEARCH

MANUSCRIPTS UNDER REVIEW

Jing Yang and Ava Francesca Battocchio under review at Journal of Product and Brand Management.

Jing Yang, Camila Teran, Ava Francesca Battocchio, Ebbe Bertellotti, and Shannon Wrzesinski submitted to Journal of Interactive Advertising.

MANUSCRIPTS IN PREPARATION

Ava Francesca Battocchio. “Advertising and Ethics: Theme and Community Segregation on Chicago’s Rapid Transit System.”

REFEREED CONFERENCE PRESENTATIONS AND PAPERS

Jing Yang and Ava Francesca Battocchio. (2020). “Effects of Transparent Brand Communication on Perceived Brand Authenticity and Consumer Responses.” To be presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Virtual Conference, August 6-9, 2020.

Jing Yang, Camila Teran, Ava Francesca Battocchio, Ebbe Bertellotti, and Shannon Wrzesinski. (2020). “Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses.” To be presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Virtual Conference, August 6-9, 2020.

Pamela K. Morris and Ava Francesca Battocchio. “Outdoor Advertising Heats Up: Transforming Digital Signage and Ethical Issues.” Presented at Ninth Symposium on Digital Ethics, Center for Digital Ethics and Policy, Loyola University, Chicago, IL, November 7-8, 2019.

Ava Francesca Battocchio. “Advertising and Ethics: Theme and Community Segregation on Chicago’s Rapid Transit System.” Presented at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Toronto, ON, August 8, 2019.

Ava Francesca Battocchio. “Advertising and Ethics: Theme and Community Segregation on the CTA’s EL.” Poster presentation at Loyola University Chicago Undergraduate Research Symposium, Chicago, IL, April 13, 2019.

ACADEMIC WORK EXPERIENCE

Project Assistant | Loyola University Chicago COVID-19 Emergency Response Task Force

  • Serving as Communication Expert and collaborating with a cross-disciplinary | 2020 technology team to propose creation of dedicated graduate, professional, and adult student communication platform
  • Conducted in-depth university platform and social media audit
  • Guided strategic communication plan proposal writing process
  • Advocated for creation of paid or internship for credit positions, with course waiver, to create opportunities for furloughed or laid-off student workers.

Graduate Assistant | Loyola University Chicago Rambler Success Program

  • Overseeing 8 Peer Mentors who work with 75 conditionally admitted students2019- 2020
  • Tracking and analyzing grades, supplemental instruction attendance and faculty feedback

Research Assistant | Loyola University Chicago School of Communication

  • Project: Image Predicting University Brand Personality and Engagement2019

on Social Media: A Computational Visual Analysis

  • Principal Investigators: Jing Yang, PhD and Quan Xie, PhD
  • Analyzing and coding Instagram images and data from US Universities

Research Assistant | Social and Interactive Media Lab (SIMLab)

  • Project: “Safety Strategies and Social Boundaries in the Use of Rideshare Apps”2018- 2020
  • Principal Investigator: Florence Chee, PhD
  • Assisted with drafting IRB and recruitment materials
  • Compiled and coded mass and social media coverage on rideshare technology, legislation, criminal cases and civil proceedings.

Research Assistant | Loyola University Chicago School of Communication

  • Project: “Flannery”2018- 2019
  • Principal Investigator: Elizabeth Coffman, PhD
  • National Endowment for the Humanities-funded documentary film on author, Flannery O’Conner
  • Winner of inaugural Library of Congress Lavine/Ken Burns Prize for Film
  • Completed secondary research, content creation, web design and social media outreach

TEACHING EXPERIENCE

-UNIV 102 Loyola Seminar, Co-Instructor on Record, Spring 2020, Loyola University Chicago
-UNIV 101 First Year Seminar, Co-Instructor on Record, Fall 2019, Loyola University Chicago
-COMM 211 Principles of Advertising, guest lecture, “Transforming Digital Signage and Ethical Issues: Perspectives of Practitioners and Anti-Ad Activists”, Fall 2019, Loyola University Chicago
-COMM 360 Digital Media Ethics, guest lecture, “Intro to Research Poster Creation”, Fall 2019, Loyola University Chicago
-COMM 100 School of Communication Seminar, guest lecture, “Intro to SIMLab and On-Campus Research Opportunities”, Fall 2019, Loyola University Chicago
-COMM 322 Guerrilla Media, guest lecture, “Creation and Distribution of Fringe Publications”, Spring 2019, Loyola University Chicago
-COMM 360 Digital Media Ethics, guest lecture, “Disclosure and Doxing: Creating Ethical Guidelines for ‘Me Too’ Narratives”, Fall 2018, Loyola University Chicago

PUBLIC SCHOLARSHIP

EDUCATIONAL TOURS, PRESENTATIONS AND WORKSHOPS

Ava Francesca Battocchio. “Chicago History 102: “Advertise Judiciously:” A Brief History of Advertising in Chicago.” Chicago for Chicagoans, Virtual Series, Chicago, IL, June 1, 2020.

Ava Francesca Battocchio. “Chicago History 101: The City That Works–Grains, Trains, and Labor in Chicago.” Chicago for Chicagoans, Speakeasy Series, Chicago, IL, January 22, 2020.

Patti Swanson and Ava Francesca Battocchio. “Cultural Geography Exploration Tour: Albany Park.” Chicago for Chicagoans, Chicago, IL, September 25, 2019.

Ava Francesca Battocchio. “Cultural Geography Exploration Tour: Edgewater.” Chicago for Chicagoans, Chicago, IL, July 18 and July 27, 2019.

Ava Francesca Battocchio and Patti Swanson. “Brown Line Chicago Transit Authority Tour: Kimball to Montrose.” Chicago for Chicagoans, Chicago, IL, May 4, 2019.

Ava Francesca Battocchio. “Photographs as Poetic Reference Material.” Lecture and Workshop to Department of Writing and Library Science’s “Intro to Writing Studies” at University of Wisconsin, Superior, Superior, Wisconsin, March 3, 2015.

INVITED PRESENTATIONS

Ava Francesca Battocchio and Laura Gapske. “Hear Our Story: Engaging Women’s Art and Writing in Fringe Publication.” Presentation at Summit on Equity, Diversity and Multiculturalism: Creating Inclusion: One Story at a Time, University of Minnesota Duluth, February 25, 2015.

Ava Francesca Battocchio. “If You Don’t Have a Scene, Build One: Creating Alternative Print Media for Under-Represented Voices.” Presentation in Department of Writing and Library Science at University of Wisconsin Superior, March 3, 2015.

PUBLIC PRESENTATIONS

Ava Francesca Battocchio. “Raising Voices; Breaking Down Gender Barriers in the Trapping Community.” Presentation at Northwest Ontario Fur Trappers Association Convention, Thunder Bay, Ontario, February 28, 2016.

Ava Francesca Battocchio. “That’s Not My Name: Self-Identification and NW Ontario’s Female Trapping Community.” Presentation at Prøve Collective, Duluth, Minnesota, February 13, 2015.

Ava Francesca Battocchio and Julie Gard. “Pollution, Poetry and Photography: Celebrating the River’s Restoration through Words and Images.” Presentation at River Talks, Duluth, Minnesota, June 10, 2015.

“A Celebration of Writing.” Presentation with Terrance Griep and Kate Monson in the Department of Writing Studies at University of Minnesota Duluth, Duluth, Minnesota, September 29, 2014.

SELECTED PUBLIC WRITING

TRADE PUBLICATIONS

“Raising Voices: Breaking Down Gender Barriers in the Trapping Community.” Ontario Fur Managers Federation Magazine, November 2016.

MINERVA ZINE

“The Great Disconnect: Relationships in the Digital Media Age.” December 2014.

ZENITH CITY ONLINE

Heidi Bakk-Hansen, Tony Dierckins and Ava Francesca Battocchio. (2015). “Forest Hill Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/forest-hill-cemetery-est-1890/

Heidi Bakk-Hansen, Tony Dierckins and Ava Francesca Battocchio. (2015). “Oneota Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/oneota-cemetery/

Heidi Bakk-Hansen, Tony Dierckins and Ava Francesca Battocchio. (2015). “Park Hill Cemetery.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/park-hill-cemetery/

Heidi Bakk-Hansen, Tony Dierckins and Ava Francesca Battocchio. (2015). “Symbolism in Historic Grave Markers.” Retrieved from: http://zenithcity.com/archive/parks-landmarks/symbolism-in-historic-grave-markers/

SUBSTREET

Ava Francesca Battocchio and Daniel R. Turner (Dan Glass). (2015). “Grain Elevators of Port Arthur & Fort William.” Retrieved from: https://substreet.org/thunder-bay-elevators/

Ava Francesca Battocchio and Daniel R. Turner (Dan Glass). (2015). “Ogilvie’s Grain Elevators.” Retrieved from: https://substreet.org/ogilvies-elv/

Ava Francesca Battocchio and Daniel R. Turner (Dan Glass). (2015). “Saskatchewan Wheat Pool Elevators #4 and #5.” Retrieved from: https://substreet.org/swp4-5/

SCHOLARSHIPS AND AWARDS

MICHIGAN STATE UNIVERSITY

University Enrichment Fellowship The Graduate School2020

LOYOLA UNIVERSITY CHICAGO

Loyola Business Leadership Doug Reese Scholarship Quinlan School of Business | 2019
Provost Fellowship Loyola Undergraduate Research Opportunities Program | 2019
Stock Family Scholarship School of Communication | 2018
Rambler Award Scholarship Undergraduate Admissions | 2018
Rambler Award Scholarship Undergraduate Admissions | 2017

EXTERNAL

Alfred J. Seaman Undergraduate Paper of the Year ANA Educational Foundation | 2019

SERVICE

LOYOLA UNIVERSITY CHICAGO – UNIVERSITY-WIDE

Graduate and Adult Student Division Member Chicago COVID-19 Task Force2020
Organizing Committee Member Loyola Graduate Workers Union2020
GPA Award Selection Committee Member Graduate Professional Adult Council2020
Volunteerism & Service Committee Chair Graduate Professional Adult Council2020
Graduate Student Representative Executive Council on Diversity and Inclusion2019 - 2020
Graduate Student Representative Shared Governance Task Force2019- 2020
Co-Chair Graduate Professional Adult Council2019- 2020
School of Communication Representative Graduate Professional Adult Council2019- 2020

LOYOLA UNIVERSITY CHICAGO – SCHOOL OF COMMUNICATION

Panelist Undergraduate Admissions Accepted Students Panel2020
Chair Great Wolf Scholarship Selection Committee2019
Student Reviewer Dean Search Student Panel2019
Dual-Degree Program Student Ambassador School of Communication Ambassadors2019- 2020

NON-PROFIT SERVICE

Public Historian Chicago for Chicagoans – Chicago, ILsince 2019
Tour Guide Chicago for Chicagoans – Chicago, ILsince 2019
Historic Preservation Advertising Campaign Designer Decay Devils – Gary, IN2018- 2019
Hospital Advocate Program for Aid to Victims of Sexual Assault (PAVSA) –Duluth, MN2013- 2016

SERVICE TO THE DISCIPLINE

Paper Reviewer Association of Internet Researchers (AoIR)ad hoc

PROFESSIONAL MEMBERSHIP

American Academy of Advertising (AAA)since 2019
European Academy of Advertising (EAA)since 2019
Association of Internet Researchers (AoIR)since 2019
Society for Industrial Archeology (SIA)since 2019
Association for Education in Journalism and Mass Communication (AEJMC)since 2019

CERTIFICATIONS

ADVOCACY TRAINING

LUC I’m Here for You Certificate Title IX, stalking, dating/sexual violence support2019
LUC Share the Dream Certificate Undocumented/DACAmented student support2019
LUC Safe Space Certificate LGBTQIA+ student support2019
Survivor Advocacy Specialization LGBT, Indigenous, pediatric, geriatric, university2013
Minnesota Domestic and Sexual Violence Victim Advocacy Certificate2013